I'm Blue

Rotterdam, 2006, why is this building blue? Well:

"This was once one of the most unseen blocks of houses in Rotterdam, and by applying a layer of only 2 micron of blue paint onto it, it became Rotterdam’s most photographed one. By redecorating this block, which was built in the first years of the 20th century, people start looking again at what was and is there, and maybe think about what they will get in return.
It also puts in perspective blocks of houses as such, architectural 'fashions' and demographic processes like city migrations, by making those blocks look like toy houses or archetypal buildings on an architect's maquette."

See more public art from Florintijn Hofman

-Idaho Bob-